This was the first American magazine shoot I did with a Red One camera, a cover story for Esquire (US). We shot a movie and took stills from it. This image was the opening double-page spread.
The actual cover image they used wasn’t a movie still, but the British version of Esquire did use a Red Camera still on the cover and that was the first time a video-frame has ever been used as a cover.
Nowadays almost every photo-shoot has a short film for the web that goes with it. This was the first time Esquire had done it. They made a big deal over the film clips we took and it marks a little first.
I’d had the idea to shoot a narrative short film with Megan but at the end of the day the publicist wasn’t comfortable with the idea and it didn’t happen. I was trying to capture a fictionalised day-in-her-life, showing the life of Megan Fox as the public imagines it. That idea naturally lead to this, Megan waking up in sexy underwear but didn’t follow on how I’d first hoped.
—Greg Williams (with Samuel Agboola)